Universities are prime institutions to take advantage of video marketing, as
their target demographic are often modern, tech-savvy consumers, familiar with
the rewards of video over copy. To appeal to a wide a demographic as possible,
it’s worth noting that there are a number of video styles one can empty when
video marketing for your university especially during the application process.
In this article, we’ll be using three University marketing videos as
The reputation of your University is at stake when producing content for
online consumption. Don’t take risks attempting to produce video if you’re
unfamiliar with professional practices or the equipment. If at all possible,
hire the services of a professional production company, or at the very least
enquire at your University media centre, film degree course or student TV
To ensure you encourage genuine sounding answers from students and staff you
talk to, get away from giving your participants scripted lines to read, instead
compile good, open ended interview questions that will stimulate your subjects
to elaborate on genuinely affirmative experiences. Don’t try to force or
manufacture information and sentiment, use real students and teachers to give
your video sincere authenticity and passion. This video on studying a Masters
in International Relations is a good example of genuine testimonial.
Consider the location of your University. What buildings and environments
do you want to flaunt in your university marketing video? When selecting
locations Wholesale Shaq Lawson
Jersey , think about when you’ll be shooting, whether there
will be people around, and what the sound and light will be like.
With pre-production out of the way it’s important you get the highest
quality footage possible and make use of professional production techniques to
achieve higher production values. Subtle tilts, pans, tracks, lifts, depth of
field, composition and pull focus are all attributes of a professional
production. Take a look at our third example, Masters in Public Policy, which
makes use of many of these production methods.
Once your video is finalized you need to get it in front of your target
market – online teens! YouTube is one of the most clear options, optimising
either for the appropriate course title for those looking for choices, or your
University name for prospective students who have narrowed down their choices.
If at all possible, endeavor to make a variety of versions of your videos to
cater for different marketing platforms and audiences.
Alex Jones is an International Relations Postgrad from the
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